Brainquake is a Facebook call for Islamic women to use a demonstration of their intellectual firepower to fight the oppression visited upon them by Iranian clerics.
Brainquake creators Negar Mottahedeh and Golbarg Bashi wrote:
Let’s create a “Brainquake” and show off our resumes, CVs, honors, prizes, accomplishments (photo evidence) because the Hojatoleslam and the Islamic Republic of Iran are afraid of women’s abilities to push for change, to thrive despite gender apartheid (Did you know that over 64% of students studying at universities in Iran are women?) Let’s honor the accomplishments of Iranian women by showing off our abilities, our creativity, our ingenuity, and our smarts on our blogs, on Wikipedia, on Twitter, on Youtube, on Flickr and all over Facebook. Remember to use hashtag #brainquake on Twitter.
Many women who do not dress modestly ... lead young men astray, corrupt their chastity and spread adultery in society, which (consequently) increases earthquakes
Those following McCreight's call today are "testing" cleric's assertion by dressing less modestly than usual. Satiric and scientifically slightly silly, Boobquake has inescapable sexuality implications. As Mottahedeh and Bashi argue:
Everyday women and young girls are forced to “show off cleavage” and more in order simply to be heard, to be seen, or to advance professionally. The web is already filled with images of naked women; the porn industry thrives online and many young girls are already vulnerable to predatory abuse. Violence against women and girls has a direct correlation to the sexualisation of women and girls. The extent of their sexualisation is evident in the hundreds of replies that pour into the “Boobquake” Facebook page where women write, apologetically: "I don’t have boobs, not fair" or "Hey, I only have a C cup… ” and “what about those of us who no longer have a cleavage? they sag too low.”
World-wide, the sexualisation of women and younger girls, as young as pre-schoolers is a genuine problem and as mothers, feminists, and young women ourselves we believe that it is time to move away from this “bare it all” mentality.